Breast Cancer Awareness Month 2017
October is Breast Cancer Awareness Month. From walks, runs to various pink ribbon-sponsored events held around the world, the goal is simple: to raise awareness and funds for research, prevention, treatment and even a cure for the disease.
It has been estimated that nearly 1 in 9 Canadian women will get breast cancer in their lifetime. Spreading the word and ensuring research funding is crucial, which is why so many breast cancer foundations, volunteers, businesses and various organizations observe this annual awareness month.
Women should enjoy a full and happy life without worrying about health issues. Whether it’s breast cancer, reproductive and intimate health, heart disease or other problem women are prone to, prevention and treatment should be easily accessible and a priority to us all.
Breast Cancer Awareness Facts & Figures
Founded in 1985 by the American Breast Cancer Society and a pharmaceutical company that made anti-breast cancer drugs, Breast Cancer Awareness Month was initially a campaign to spread awareness about the importance of mammograms.
Since then, it has taken a life of its own and has had a huge international success, raising billions of dollars over the past 30 years.
The Pink Ribbon
You’ve probably noticed the pink ribbon symbol on various consumer products, banners, clothing and online. How did this logo become the immediately and internationally-recognizable breast cancer symbol? Two words: Estée Lauder.
It was actually Estée Lauder’s Senior Corporate Vice President, Evelyn Lauder, that established the pink ribbon as the breast cancer symbol in 1993. Although there have been reports of other ribbons that were used to symbolize the disease, Lauder’s pink ribbon became the official logo for the cause.
Canadian Cancer Society Statistics
According to the Canadian Cancer Society, breast cancer is the most common form of cancer among Canadian women. It has been estimated that in 2017, 25% of all new cancer diagnosis in women will be breast cancer. This represents 26,300 new cases.
This year, 5,000 Canadian women are expected to die from breast cancer, which means an average of 14 women will die from the disease everyday. Although the death rate has been declining, breast cancer diagnosis rates have remained relatively stable in the last 10 years.
The 5-year survival rate for breast cancer in Canada is 87%. Thanks to continuing research, there are several treatment options available depending on the type and stage of the breast cancer. Treatments include surgery, radiation therapy, chemotherapy, hormonal therapy and targeted therapy.
Let’s do our part and help find a cure so no woman, mother, sister, daughter or aunt must go through this difficult experience.
What’s Happening in 2017?
CIBC Run for the Cure 2017
The CIBC Run for the Cure takes place during Breast Cancer Awareness Month on October 1st, 2017. The 1k or 5k walk or run has been an annual tradition for the past 20 years and has brought together thousands of people who have all been affected by breast cancer in some way.
The CIBC Run for the Cure was launched in 1997 by the Canadian Breast Cancer Foundation (now part of the Canadian Cancer Society), CIBC and various communities across Canada. As the country’s largest volunteer-led, single-day fundraising event for the breast cancer cause, it now raises over $17 million for research, prevention, education and support every year.
Looking for Opportunities to Participate?
Are you looking for a way to spread the word and raise funds for Breast Cancer Awareness Month 2017? No matter the size of the event you’re willing to organize, there are many options available to you. Here are some ideas to get your inspired.
Yard Sale for the Cure
Spring cleaning has never been so rewarding. Yard Sale for the Cure takes place every year in May across local communities. Money raised through the registered yard sales goes towards breast cancer awareness programs, research, health promotion and advocacy.
To host a yard sale, visit http://yardsaleforthecure.com/.
Get Pink’d! is a fun, easy way to support the breast cancer cause. Held by schools, community groups, businesses and organizations across the country, this yearly “wear pink” day aims to raise money with a series of fundraising activities. All proceeds go to the Canadian Breast Cancer Foundation/Canadian Cancer Society.
To register, visit https://www.getpinkd.com/.
Paint Your School Pink
Paint Your School Pink aims to bring awareness of the breast cancer cause to students and encourage them to raise funds for the Canadian Breast Cancer Foundation. Every year, over 200 schools in Ontario organize fundraising activities to support breast cancer research and education programs.
To get your school involved, visit the Canadian Cancer Society website and complete the Community Event Proposal Form.
Curl for a Cure
If you’re considering raising funds for the Canadian Breast Cancer Foundation, why not host a curling tournament? It’s is a fun, active way to round up friends and family and have a great time supporting breast cancer research.
To host an event, visit the Canadian Cancer Society website and complete the Community Event Proposal Form.
Brave the Shave
Are you brave enough to shave your head for the cause? Collect pledges from family and friends to raise funds for the Canadian Breast Cancer Foundation. Get your community involved – hold your event at a local hair salon or shopping centre and chop it off!
To register, visit the Canadian Cancer Society website and complete the Community Event Proposal Form.
Pink in the Rink
Rally your hockey team and host a Pink in the Rink event to support breast cancer research! Pick a date for your mini tournament and set a fundraising goal for you and your teammates. The Canadian Cancer Society website has several fundraising tips and strategies along with printable posters to promote your game.
To register, visit the Canadian Cancer Society website.
Holiday Beauty Gala
In early November, Shoppers Drug Mart Beauty Boutiques in Ontario and British Columbia will host a Holiday Beauty Gala to support the breast cancer cause. The beauty event is a great opportunity to receive free makeovers, samples, skin consultations, giveaways and refreshments.
Tickets are on sale at Shoppers Drug Marts in both provinces for $10. Half of the proceeds will fund initiatives such as breast screening programs and support helplines.
Whether you run, walk, play, shave or get your glam on, there’s always a way to support Breast Cancer Awareness Month 2017. Join us this October in ending the fight against breast cancer.